Communications Plan Template How to Build Yours In 12 Steps

Correspondences Plan Template How to Build Yours In 12 Steps What message would you like to impart to your crowd? What do you need your crowd to think about your association? Whats your brands crucial reason? These inquiries can leave advertisers getting a handle on at straws.â On the off chance that you cannot answer them obviously, however, your correspondences plan will undoubtedly go out of control. What's more, that is actually why weve composed this post. Youre going to adapt precisely how to make a steady informing methodology for your association. As you go along,â youll figure out how to archive everything utilizing a basic correspondence plan format. Furthermore, youll figure out how to execute that arrangement utilizing your blog, internet based life, and email promoting. Get Your Free Communication Plan Template + Bonus Calendars To make arranging your correspondences technique simple, we’ve assembled this free format. Additionally, we’ve likewise included two schedule layouts to keep your execution sorted out. Here’s what your pack incorporates: Correspondence Plan PowerPoint to spread out your whole interchanges technique. Promoting Calendar templateâ to plan the entirety of your substance and crusades. Web based life Calendar templateâ to plan the entirety of your online life messages. Download them now, and afterward let’s get down to work. The most effective method to Create A Communications Plan in 12 Steps (Free Template)What Is A Communication Plan For this post, a correspondence plan is: A correspondence plan is a definite system that traces an association's intended interest groups and the messages they have to get to drive wanted business results. What is a correspondence plan, anyway?12 Steps To Develop A Solid Communication Plan Since you comprehend what a correspondence plan is, you can take a shot at building one. The accompanying 12 stages will assist you with arranging a full methodology that you can impart to your group. Here's the means by which to build up an interchanges plan in 12 steps.Step One: Establish Your Mission Statement The initial phase in your correspondence arranging process is helping your group to remember your statement of purpose. Your statement of purpose is the ultimate objective that your organization needs to satisfy for your clients. Here are a couple of model statements of purpose to motivate your own (in the event that you don’t have one yet): Starbucks: To motivate and support the human soul †one individual, each cup and one neighborhood in turn. : Organizing the world each advertising schedule in turn. Nike: To carry motivation and advancement to each athlete* on the planet. Take a stab at utilizing this layout to design your statement of purpose. Our association exists to give [benefit], [benefit], and [benefit] through [product or service]. When you have your statement of purpose record it in your correspondence plan layout: Do you know your association's strategic Two: Identify Your Business Objectives The subsequent stage in your procedure is to distinguish your business destinations. Business targets are objectives your organization or association needs to hit to be fruitful. Each objective your group slows down requirements to add to these destinations. In the event that you’re unconscious of what you’re focusing on, you’ll miss without fail. Converse with or plan a gathering with your chief to discover these destinations. When you have them record them in your layout: Stage Three: Develop Audience Personas The following stage is to discover your intended interest group or crowds. These are the individuals your association is attempting to reach. Accordingly, you have to recognize what their identity is and what really matters to them so you can make messages that interface with them. Recognize Your Target Audience Before you begin building up your crowd personas, you have to recognize your intended interest group. Your intended interest group is the gathering of individuals who are destined to buy your item or administration. Here are a couple of approaches to become familiar with your intended interest groups: Review current clients to get familiar with them. Try utilizing devices like SurveyMonkey or Google Formsâ to accumulate information from your crowd. Ask segment style questionsâ to assemble the data you are searching for. Delve into Google Analyticsâ to study who is right now visiting your site. Search through your competitorsâ social media devotees to see who they seem, by all accounts, to be pulling in (and contrast that with your own adherents). Once you’ve assembled the information, you have to make a one to two sentence portrayal about your crowd. It could look something like this: Our intended interest group is comprised of expert 20 to 28-year-olds who have quite recently begun their first employment subsequent to moving on from school with a four-year degree. Make sure to keep it brief, as you’ll broadly expound later. Record these announcements in your correspondences layout: Are you utilizing personas in your correspondence plan?Develop Your Audience Persona Once you’ve decided the essential data of your intended interest group, you can utilize the review data you gathered before to make a definite crowd persona. Every persona ought to contain the essential data about every one of your intended interest groups including: Age Sexual orientation Employment Title Area Salary There’s additionally space to round out interests and diversions of your crowds just as the issues they are right now confronting. Suggested Reading: How To Find Your Target Audience With A Marketing Persona Stage Four: Identify Your Unique Selling Proposition (USP) To make viable correspondence, you have to realize your remarkable selling suggestion. What is a USP? As indicated by Entrepreneur, a special selling suggestion is: The factor or thought introduced by a dealer as the explanation that one item or administration is not quite the same as and superior to that of the opposition. Let’s investigate a model. Casper is an online sleeping pad retailer, and their USP is engaged around one straightforward thought. Since their item is sold straightforwardly to the purchaser, they can offer lower costs than what you would discover on the off chance that you went to a blocks and concrete store. Unbeatable minimal effort separates them. Enormous or little, recognizing your USP will have a tremendous effect in your correspondence procedure. Work with your group to concoct your USP and record it in your layout. What's your extraordinary selling proposition?Step Five: Draft Your Calls To Action Every single one of your intended interest groups will have a source of inspiration. What do you need your crowd to do after they have perused or heard your message? For instance, let’s state your association is a planning programâ designed to assist individuals with making money related opportunity.  Your target crowd is ages 20-28, beginning their first employment and managing a  mountain of understudy advance obligation. Your source of inspiration is pursue a free meeting to assist them with getting their advances paid off at the earliest opportunity. You comprehend what you need them to do; presently you need to make sense of the correct expressing that makes the last push they have to make a move. This realistic is pressed loaded with 54 distinct words that you can remember for your CTA: In the event that we return to our model some CTAs that this organization could utilize are: Find how to advance beyond your understudy credit installments and pursue a free counsel. Register for a free counsel and exploit this extraordinary proposal before it’s gone. These CTAs ought to recognize the activity and general informing your association needs to impart to every crowd. Record themâ in your layout. Does your correspondence plan incorporate clear calls to action?Step Six: Choose Your Channels The subsequent stage in your correspondence plan process is picking the channels that you’re going to share your message on. Blogging As per Express Writers, including a blogâ as a key piece of your site expands your opportunity of better web index rankings by 434%. Blog entries are incredible for sharing an assortment of news including: Organization occasions. Organization news. Feel great activities your association has taken on. The most effective method to content. Updates to items and administrations. Dispatches of new items and administrations. Suggested Reading: How to Create Effective Blog Posts That Convert Like Crazy Email A second channel choice to consider is email. As indicated by Imagination, messages for the most part produce 38 dollars for each 1 dollar spent. That’s a 3,800% rate of profitability. So how might you use email to spread your message? Some regular strategies are: Email Newsletters that stay up with the latest with your most recent substance and news. Press Relations: Need to get an official statement out in a rush? Email is an incredible way send your official statements out to your press contacts. Deals Offers: Having a constrained time offer to allure your clients to purchase from you? Tell them with a snappy email impact that is loaded with message duplicate that urges them to purchase. Apparatuses like MailChimp, Campaign Monitor, and Wordflyâ can assist you with beginning. Web based life On the off chance that you choose to utilize internet based life, guarantee that your association is utilizing the best channels for your motivations. Here’s are a few realities to remember about each system. You can likewise pick your systems dependent on where your crowd would be generally dynamic. As indicated by the Pew Research Center, this the most refreshed crowd segment information starting at 2016. Source: pewinternet.org/2016/11/11/online life update-2016/ Utilize this information to see where your intended interest group is generally dynamic. Suggested Reading: How To Automate Your Social Media With And Get Your Time Back Pick your directs and record them in your format. Stage Seven: Decide Your Publishing Frequency Since you have your channels chosen, your subsequent stage is to decide how regularly you’re going to distribute your substance. Each channel has its own arrangement of best works on with respect to distributing recurrence. Blog Entry Publishing Frequency Your blog entry distributing recurrence will differ a great deal contingent upon y

The impact of employee participation in decision making on job Research Proposal

The effect of worker investment in dynamic on work fulfillment - Research Proposal Example In the last area, the poll for the essential review is given. The needy variable is work fulfillment. It is characterized as the positive inclination or feeling coming about because of the evaluation of a worker about how much his needs are satisfied from the current work job and spot( Wagner,1994;Bhatti and Qureshi,2007 and so forth). Henceforth, work fulfillment results from numerous variables like the idea of obligations doled out to the representative, balance among life and work to the worker, self-sufficiency for the activity , love direction towards the association where the representative is working, disposition of partners and so on. Along these lines, work fulfillment is estimated as far as two significant markers in this investigation, the activity usefulness and authoritative fit after numerous examinations like Verma (1995), Wagner (1994), Scott etal(2003),Bhatti and Qureshi(2007) and so on. Occupation usefulness remembers inquiries for work duties, work life equalization and employment self-rule. Authoritative fit remembers inquiries for trust in the association, trust in different representatives; support from partners and specialists, and inspiration for work. Every one of these inquiries are on a scale 0 to 4.. Worker cooperation is characterized as sharing of impact among people who are in any case progressively inconsistent (Bhatti and Qureshi, 2007, p3) . It incorporates including the two supervisors and their subordinates in dynamic, data handling and critical thinking forms just as making a harmony between the inclusions of both. Thus, the mentality of the executives and impact of representatives at working environment are two significant markers of worker cooperation. In this manner, representative cooperation is estimated as far as these two pointers perspectives to present place of employment and impact at working environment. The perspectives to present place of employment incorporate inquiries like execution and disposition of the executives just as representative contribution

Attack of the Giant Squid

Attack of the Giant Squid A couple weeks ago, Mitra commented on her CI-M (Communications Intensive) class, 14.33. Sam has also commented on one of his as well. My turn! So this semester, I took Quantitative Physiology I: Cells and Tissues aka BE.370 aka 2.791J aka 2.794J aka 6.021J aka 6.521J aka BE.470J aka HST.541J. One of the major topics in the class is the Hodgkin and Huxley model for the propagation of action potentials. The model is fairly complex to say the least: non-linear differential equations, hyperbolic sine functions, and my personal favorite, error functions. Instead of making us have to do problem sets that tested our prowess at using Maple, they tested our ability to give presentations by asking us to design our own project where we would test a feature of the Hodgkin and Huxley model. My friend Evelyn and me decided that we would test how the external concentration of potassium affected the conduction velocity of the action potential. Thankful enough, everything was on Matlab so everything was simulated instead of real life. Bryan !like dissection. Needless to say, the project was still a lot of work. We had to collect a lot of data, plot the data in a million different ways until we had our AHA moment the day before it was due at about 6 pm. We managed to finish our presentation at midnight for our 9 am presentation the next day. It was pretty successful (we havent received our grades yet, though). It was a valuable experience to go through the project proposal process, devise a concept to test our hypothesis, and then have to explain against biological framework why are hypothesis was wrong. You can look at our presentation here.

Why Fossilized Shark Teeth Are Black

Shark teeth are made up of calcium phosphate, which is the mineral apatite. Although shark teeth are sturdier than the cartilage that makes up their skeleton, the teeth still disintegrate over time unless they are fossilized. This is why you rarely find white shark teeth on a beach. Shark teeth are preserved if the tooth is buried, which prevents decomposition by oxygen and bacteria. Shark teeth buried in sediments absorb surrounding minerals, turning them from a normal whitish tooth color to a deeper color, usually black, gray, or tan. The fossilization process takes at least 10,000 years, although some fossil sharks teeth are millions of years old! Fossils are old, but you cant tell the approximate age of a shark tooth simply by its color because the color (black, gray, brown) depends completely on the chemical composition of the sediment that replaced the calcium during the fossilization process. How to  Find Shark Teeth Why would you want to find shark teeth? Some of them are valuable, plus they can be used to make interesting jewelry or to start a collection. Plus, theres a chance youll find a tooth from a predator that lived 10 to 50 million years ago! While its possible to find teeth just about anywhere, your best bet is to search at a beach. I live in Myrtle Beach, so every time I go to the shore I look for teeth. At this beach, most of the teeth are black because of the chemical composition of the sediment offshore. At other beaches, fossilized teeth may be gray or brown or slightly green. Once you find the first tooth, youll know what color to seek. Of course, theres always a chance youll find a white shark tooth, but these are much harder to see against shells and sand. If youve never looked for shark teeth before, start out looking for black pointy objects. If the teeth are black, there will also be some black shell fragments that resemble shark teeth.  How do you know if its a shell or a tooth? Dry off your find and hold it up to the light. Even though a tooth could be millions of years old, it will still look glossy in the light. A shell, on the other hand, will show ripples from its growth and maybe some iridescence. Most shark teeth also maintain some of their structure. Look for a cutting edge along the edge of the blade (flat part) of the tooth, which may still have ridges. Thats a dead giveaway youve scored a shark tooth. A tooth may also have an intact root, which tends to be less shiny than the blade. Teeth come in a variety of shapes. Some are triangular, but others are needle-like. Good places to start are at the waterline, where the waves can help reveal the teeth, or by inspecting or sifting through a pile of shells. Keep in mind, the size of the teeth you can find is usually similar to the size of surrounding debris. While its possible to find a giant Megalodon tooth in the sand, large teeth like this are most often found near similar-sized rocks or shells.

The Film of Nixon Essays - 2099 Words

The Film of Nixon In an adventure though time, one of the great moments to look at is, the Nixon era in American history. He was the president of the United States of America (U.S.A). He led the U.S.A in cover ups, war, lies, and so much more. One of the best ways to see what he was like is the movie of Nixon. It accurately covers most of the events in Nixons life as president. This will explain the movie, eight points from the movie that are unlawful and/or unconstitutional, how this movie affected me, and what I think of the movie. Now without further due, Turn off your cell phone, quite down, the movies about to begin. To start off the summary of the movie Nixon, does not apologize for Nixon, and holds him accountable for the†¦show more content†¦Ã¢â‚¬Å"When you quit struggling, theyve beaten you† (Nixon), his father says. And his mother speaking in the Quaker tradition of thees and thous, seems always to hold him to a higher standard than he can hope to reach. One theme throughout the film is Nixons envy of Kennedy and Lincoln. He judges his entire life in terms of his nemesis. He on Kennedys 1960 campaign: â€Å"All my life hes been sticking it to me. Now he steals from me† (Nixon). He is bitter at not being invited by Kennedys family to Kennedys funeral, reflecting half-enviously: â€Å"If Id been president, they never would have killed me† (Nixon). He, alone at the end, speaking to the portrait of Kennedy: â€Å"When they look at you, they see what they want to be. When they look at me, they see what they are† (Nixon). When Nixon ponders a cover-up of the tapes, it is Haig who raises the possibility that backup copies might surface. Notice the precision of his wording: â€Å"I know for a fact that its possible that there was another tape† (Nixon). Joan Allen as Pat Nixon, she emerges as strong-willed and clear-eyed, a truth-teller who sees through Nixons masks and evasions. She is sick of being a politicians wif e. She supplies the conscience. The first unlawful act in the movie is an over powerful branch. See, all three of the branches of government (legislative, judicial, and the executive) areShow MoreRelatedThe Film of Nixon558 Words   |  2 PagesThe Film of Nixon In an adventure though time, one of the great moments to look at is, the Nixon era in American history. He was the president of the United States of America (U.S.A). He lead the U.S.A in cover ups, war, lies, and so much more. One of the best way to see what he was like is the movie of Nixon. It accurately covers most of the events in Nixons life as president. This will explain the movie, eight points from the movie that are unlawful and/or unconstitutional, how this movie affectedRead MoreThe Nixon Library And The Library1198 Words   |  5 PagesThe Nixon Library is more than just a library alongside the deceased presidents’ name on the wall. 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Foundation and Empire 16. Conference Free Essays

When the twenty-seven independent Trading worlds, united only by their distrust of the mother planet of the Foundation, concert an assembly among themselves, and each is big with a pride grown of its smallness, hardened by its own insularity and embittered by eternal danger – there are preliminary negotiations to be overcome of a pettiness sufficiently staggering to heartsicken the most persevering. It is not enough to fix in advance such details as methods of voting, type of representation – whether by world or by population. These are matters of involved political importance. We will write a custom essay sample on Foundation and Empire 16. Conference or any similar topic only for you Order Now It is not enough to fix matters of priority at the table, both council and dinner, those are matters of involved social importance. It was the place of meeting – since that was a matter of overpowering provincialism. And in the end the devious routes of diplomacy led to the world of Radole, which some commentators had suggested at the start for logical reason of central position. Radole was a small world – and, in military potential, perhaps the weakest of the twenty-seven. That, by the way, was another factor in the logic of the choice. It was a ribbon world – of which the Galaxy boasts sufficient, but among which, the inhabited variety is a rarity for the physical requirements are difficult to meet. It was a world, in other words, where the two halves face the monotonous extremes of heat and cold, while the region of possible life is the girdling ribbon of the twilight zone. Such a world invariably sounds uninviting to those who have not tried it, but there exist spots, strategically placed – and Radole City was located in such a one. It spread along the soft slopes of the foothills before the hacked-out mountains that backed it along the rim of the cold hemisphere and held off the frightful ice. The warm, dry air of the sun-half spilled over, and from the mountains was piped the water-and between the two, Radole City became a continuous garden, swimming in the eternal morning of an eternal June. Each house nestled among its flower garden, open to the fangless elements. Each garden was a horticultural forcing ground, where luxury plants grew in fantastic patterns for the sake of the foreign exchange they brought – until Radole had almost become a producing world, rather than a typical Trading world. So, in its way, Radole City was a little point of softness and luxury on a horrible planet – a tiny scrap of Eden – and that, too, was a factor in the logic of the choice. The strangers came from each of the twenty-six other Trading worlds: delegates, wives, secretaries, newsmen, ships, and crews – and Radole’s population nearly doubled and Radole’s resources strained themselves to the limit. One ate at will, and drank at will, and slept not at all. Yet there were few among the roisterers who were not intensely aware that all that volume of the Galaxy burnt slowly in a sort of quiet, slumbrous war. And of those who were aware, there were dime classes. First, there were the many who knew little and were very confident. Such as the young space pilot who wore the Haven cockade on the clasp of his cap, and who managed, in holding his glass before his eyes, to catch those of the faintly smiling Radolian girl opposite. He was saying: â€Å"We came fight through the war-zone to get here-on purpose. We traveled about a light-minute or so, in neutral, right past Horleggor-â€Å" â€Å"Horleggor?† broke in a long-legged native, who was playing host to that particular gathering. â€Å"That’s where the Mule got the guts beat out of him last week, wasn’t it?† â€Å"Where’d you hear that the Mule got the guts beat out of him?† demanded the pilot, loftily. â€Å"Foundation radio.† â€Å"Yeah? Well, the Mule’s got Horleggor. We almost ran into a convoy of his ships, and that’s where they were coming from. It isn’t a gut-beating when you stay where you fought, and the gut-beater leaves in a hurry.† Someone else said in a high, blurred voice, â€Å"Don’t talk like that. Foundation always takes it on the chin for a while. You watch; just sit tight and watch. Ol’ Foundation knows when to come back. And then – pow!† The thick voice concluded and was succeeded by a bleary grin. â€Å"Anyway.† said the pilot from Haven, after a short pause, â€Å"As I say, we saw the Mule’s ships, and they looked pretty good, pretty good. I tell you what – they looked new.† â€Å"New?† said the native, thoughtfully. â€Å"They build them themselves?† He broke a leaf from an overhanging branch, sniffed delicately at it, then crunched it between his teeth, the bruised tissues bleeding greenly and diffusing a minty odor. He said, â€Å"You trying to tell me they beat Foundation ships with homebuilt jobs? Go on.† â€Å"We saw them, doc. And I can tell a ship from a comet, too, you know.† The native leaned close. â€Å"You know what I think. Listen, don’t kid yourself. Wars don’t just start by themselves, and we have a bunch of shrewd apples running things. They know what they’re doing.† The well-unthirsted one said with sudden loudness, â€Å"You watch ol’ Foundation. They wait for the last minute, then – pow!† He grinned with vacuously open mouth at the girl, who moved away from him. The Radolian was saying, â€Å"For instance, old man, you think maybe that this Mule guy’s running things. No-o-o.† And he wagged a finger horizontally. â€Å"The way I hear it, and from pretty high up, mind you, he’s our boy. We’re paying him off, and we probably built those ships. Let’s be realistic about it – we probably did. Sure, he can’t beat the Foundation in the long run, but he can get them shaky, and when he does – we get in.† The girl said, â€Å"Is that all you can talk about, Klev? The war? You make me tired.† The pilot from Haven said, in an access of gallantry, â€Å"Change the subject. Can’t make the girls tired.† The bedewed one took up the refrain and banged a mug to the rhythm. The little groups of two that had formed broke up with giggles and swagger, and a few similar groups of twos emerged from the sun-house in the background. The conversation became more general, more varied, more meaningless. Then there were those who knew a little more and were less confident. Such as the one-armed Fran, whose large bulk represented Haven as official delegated, and who lived high in consequence, and cultivated new friendships – with women when he could and with men when he had to. It was on the sun platform of the hilltop home, of one of these new friends, that he relaxed for the first of what eventually proved to be a total of two times while on Radole. The new friend was Iwo Lyon, a kindred soul of Radole. Iwo’s house was apart from the general cluster, apparently alone in a sea of floral perfume and insect chatter. The sun platform was a grassy strip of lawn set at a forty-five degree angle, and upon it Fran stretched out and fairly sopped up sun. He said, â€Å"Don’t have anything like this on Haven.† Iwo replied, sleepily, â€Å"Ever seen the cold side. There’s a spot twenty miles from here where the oxygen runs like water. â€Å" â€Å"Go on. â€Å"Fact.† â€Å"Well, I’ll tell you, Iwo-In the old days before my arm was chewed off I knocked around, see – and you won’t believe this, but† – The story that followed lasted considerably, and Iwo didn’t believe it. Iwo said, through yawns, â€Å"They don’t make them like in the old days, that’s the truth.† â€Å"No, guess they don’t. Well, now,† Fran fired up, â€Å"don’t say that. I told you about my son, didn’t I? He’s one of the old school, if you like. He’ll make a great Trader, blast it. He’s his old man up and down. Up and down, except that he gets married.† â€Å"You mean legal contract? With a girl?† â€Å"That’s right. Don’t see the sense in it myself. They went to Kalgan for their honeymoon.† â€Å"Kalgan? Kalgan? When the Galaxy was this?† Fran smiled broadly, and said with slow meaning, â€Å"Just before the Mule declared war on the Foundation.† â€Å"That so?† Fran nodded and motioned Iwo closer with his head. He said, hoarsely, â€Å"In fact, I can tell you something, if you don’t let it go any further. My boy was sent to Kalgan for a purpose. Now I wouldn’t like to let it out, you know, just what the purpose was, naturally, but you look at the situation now, and I suppose you can make a pretty good guess. In any case, my boy was the man for the job. We Traders needed some sort of ruckus.† He smiled, craftily. â€Å"It’s here. I’m not saying how we did it, but – my boy went to Kalgan, and the Mule sent out his ships. My son!† Iwo was duly impressed. He grew confidential in his turn, â€Å"That’s good. You know, they say we’ve got five hundred ships ready to pitch in on our own at the right time. â€Å" Fran said authoritatively, â€Å"More than that, maybe. This is real strategy. This is the kind I like.† He clawed loudly at the skin of his abdomen. â€Å"But don’t you forget that the Mule is a smart boy, too. What happened at Horleggor worries me.† â€Å"I heard he lost about ten ships.† â€Å"Sure, but he had a hundred more, and the Foundation had to get out. It’s all to the good to have those tyrants beaten, but not as quickly as all that.† He shook his head. â€Å"The question I ask is where does the Mule get his ships? There’s a widespread rumor we’re making them for him.† â€Å"We? The Traders? Haven has the biggest ship factories anywhere in the independent worlds, and we haven’t made one for anyone but ourselves. Do you suppose any world is building a fleet for the Mule on its own, without taking the precaution of united action? That’s a†¦ a fairy tale.† â€Å"Well, where does he get them?† And Fran shrugged, â€Å"Makes them himself, I suppose. That worries me, too.† Fran blinked at the sun and curled his toes about the smooth wood of the polished foot-rest. Slowly, he fell asleep and the soft burr of his breathing mingled with the insect sibilance. Lastly, there were the very few who knew considerable and were not confident at all. Such as Randu, who on the fifth day of the all-Trader convention entered the Central Hall and found the two men he had asked to be there, waiting for him. The five hundred seats were empty – and were going to stay so. Randu said quickly, almost before he sat down, â€Å"We three represent about half the military potential of the Independent Trading Worlds.† â€Å"Yes,† said Mangin of Iss, â€Å"my colleague and I have already commented upon the fact.† â€Å"I am ready,† said Randu, â€Å"to speak quickly and earnestly. I am not interested in bargaining or subtlety. Our position is radically in the worse.† â€Å"As a result of-† urged Ovall Gri of Mnemon. â€Å"Of developments of the last hour. Please! From the beginning. First, our position is not of our doing, and but doubtfully of our control. Our original dealings were not with the Mule, but with several others; notably the ex-warlord of Kalgan, whom the Mule defeated at a most inconvenient time for us.† â€Å"Yes, but this Mule is a worthy substitute,† said Mangin. â€Å"I do not cavil at details.† â€Å"You may when you know all the details.† Randu leaned forward and placed his hands upon the table palms-up in an obvious gesture. He said, â€Å"A month ago I sent my nephew and my nephew’s wife to Kalgan.† â€Å"Your nephew!† cried Ovall Gri, in surprise. â€Å"I did not know he was your nephew.† â€Å"With what purpose,† asked Mangin, dryly. â€Å"This?† And his thumb drew an inclusive circle high in the air. â€Å"No. If you mean the Mule’s war on the Foundation, no. How could I aim so high? The young man knew nothing – neither of our organization nor of our aims. He was told I was a minor member of an intra-Haven patriotic society, and his function at Kalgan was nothing but that of an amateur observer. My motives were, I must admit, rather obscure. Mainly, I was curious about the Mule. He is a strange phenomenon – but that’s a chewed cud; I’ll not go into it. Secondly, it would make an interesting and educational training project for a man who had experience with the Foundation and the Foundation underground and showed promise of future usefulness to us. You see-â€Å" Ovall’s long face fell into vertical lines as he showed his large teeth, â€Å"You must have been surprised at the outcome, then, since there is not a world among the Traders, I believe, that does not know that this nephew of yours abducted a Mule underling in the name of the Foundation and furnished the Mule with a casus belli. Galaxy, Randu, you spin romances. I find it hard to believe you had no hand in that. Come, it was a skillful job.† Randu shook his white head, â€Å"Not of my doing. Nor, willfully, of my nephew’s, who is now held prisoner at the Foundation, and may not live to see the completion of this so-skillful job. I have just heard from him. The Personal Capsule has been smuggled out somehow, come through the war zone, gone to Haven, and traveled from there to here. It has been a month on its travels.† â€Å"And?-â€Å" Randu leaned a heavy hand upon the heel of his palm and said, sadly, â€Å"I’m afraid we are cast for the same role that the onetime warlord of Kalgan played. The Mule is a mutant!† There was a momentary qualm; a faint impression of quickened heartbeats. Randu might easily have imagined it. When Mangin spoke, the evenness of his voice was unchanged, â€Å"How do you know?† â€Å"Only because my nephew says so, but he was on Kalgan. â€Å"What kind of a mutant? There are all kinds, you know.† Randu forced the rising impatience down, â€Å"All kinds of mutants, yes, Mangin. All kinds! But only one kind of Mule. What kind of a mutant would start as an unknown, assemble an army, establish, they say, a five-mile asteroid as original base, capture a planet, then a system, then a region – and then attack the Foundation, and defeat them at Horleggor. And all in two or three years!† Ovall Gri shrugged, â€Å"So you think he’ll beat the Foundation?† â€Å"I don’t know. Suppose he does?† â€Å"Sorry, I can’t go that far. You don’t beat the Foundation. Look, there’s not a new fact we have to go on except for the statements of a†¦ well, of an inexperienced boy. Suppose we shelve it for a while. With all the Mule’s victories, we weren’t worried until now, and unless he goes a good deal further than he has, I see no reason to change that. Yes?† Randu frowned and despaired at the cobweb texture of his argument. He said to both, â€Å"Have we yet made any contact with the Mule?† â€Å"No,† both answered. â€Å"It’s true, though, that we’ve tried, isn’t it? It’s true that there’s not much purpose to our meeting unless we do reach him, isn’t it? It’s true that so far there’s been more drinking than thinking, and more wooing than doing – I quote from an editorial in today’s Radole Tribune – and all because we can’t reach the Mule. Gentlemen, we have nearly a thousand ships waiting to be thrown into the fight at the proper moment to seize control of the Foundation. I say we should change that. I say, throw those thousand onto the board now – against the Mule.† â€Å"You mean for the Tyrant Indbur and the bloodsuckers of the Foundation?† demanded Mangin, with quiet venom. Randu raised a weary hand, â€Å"Spare me the adjectives. Against the Mule, I say, and for I-don’t-care-who.† Ovall Gri rose, â€Å"Randu, I’ll have nothing to do with that, You present it to the full council tonight if you particularly hunger for political suicide.† He left without another word and Mangin followed silently, leaving Randu to drag out a lonely hour of endless, insoluble consideration. At the full council that night, he said nothing. But it was Ovall Gri who pushed into his room the next morning; an Ovall Gri only sketchily dressed and who had neither shaved nor combed his hair. Randu stared at him over a yet-uncleared breakfast table with an astonishment sufficiently open and strenuous to cause him to drop his pipe. Ovall said baldly, harshly. â€Å"Mnemon has been bombarded from space by treacherous attack.† Randu’s eyes narrowed, â€Å"The Foundation?† â€Å"The Mule!† exploded Ovall. â€Å"The Mule!† His words raced, â€Å"It was unprovoked and deliberate. Most of our fleet had joined the international flotilla. The few left as Home Squadron were insufficient and were blown out of the sky. There have been no landings yet, and there may not be, for half the attackers are reported destroyed – but it is war – and I have come to ask how Haven stands on the matter.† â€Å"Haven, I am sure, will adhere to the spirit of the Charter of Federation. But, you see? He attacks us as well.† â€Å"This Mule is a madman. Can he defeat the universe?† He faltered and sat down to seize Randu’s wrist, â€Å"Our few survivors have reported the Mule’s poss†¦ enemy’s possession of a new weapon. A nuclear-field depressor.† â€Å"A what?† Ovall said, â€Å"Most of our ships were lost because their nuclear weapons failed them. It could not have happened by either accident or sabotage. It must have been a weapon of the Mule. It didn’t work perfectly; the effect was intermittent; there were ways to neutralize – my dispatches are not detailed. But you see that such a tool would change the nature of war and, possibly, make our entire fleet obsolete.† Randu felt an old, old man. His face sagged hopelessly, â€Å"I am afraid a monster is grown that will devour all of us. Yet we must fight him.† How to cite Foundation and Empire 16. Conference, Essay examples

Issey Ogata as funny as Japan gets Essay Example For Students

Issey Ogata: as funny as Japan gets Essay The theatre writers in Tokyos English newspapers started to call Issey Ogata a Japanese Woody Allen nine months ago, when he began the build-up to his American debut in New York. Ever since his first special show for an English-speaking audience last winter in Kyoto brought down the house, the comparison-makers have been busy trying to find familiar angles that will help Ogatas New York audiences appreciate the verve and artistry of this beloved Everyman with a Thousand Faces who may be Japans most versatile and gifted comedian. Hes not Woody Allen, though some of his 200 characterslike the salary-man who cant remember his name and tries to rediscover his identity by looking through car license numbers in the parking lot and business cards in his pocketdo fit the early Allen mold of stressed-out urbanites disoriented by technology, computers, even simple arithmetic. Another easy comparison is with Garrison Keillor, for Ogata has created enough eccentric but thoroughly believable souls to populate an entire small comic universe. Other comparisons will surely abound, as Ogata gets ready to brave the Big Apple in three performances of his one-man show A Catalogue of City Life at the Japan Society Sept. 30-Oct. 2, and perhaps (with the aid of a headset translation system, using English texts by Jonah Salz of the NOHO Theater Group, and narrated by Mark Laurence Cole) become the first Japanese solo performer to make it overseas. The essence of Ogatas comedy is hard to capture because it belongs to the spirit of a vanishing tradition in which the art of the comedian was to create a variety of characters who were unusual enough to be laughable, yet plain and human enough to draw sympathy and understandingand thereby give comedy its classic medicinal value, its glimpses of the deep, sad truth under all the jokes. The rarest kind of actor Theres no way to define Ogata. Take a liter each of Chaplin, Sellers, Ernie Kovacs, Robin Williams and whoever else cracks you up the most, mix at dizzying speed in a very flexible container, and let it serve itself. Hes an anomaly in Japan, too. Unlike American actors, who can move freely from one show and cast to the next, actors in group-centered Japan can spend decades, even an entire career, in the same gekidan, and accept (or endure) the guidance (or tyranny) of a powerful artistic director. An unattached actor, like a ronina masterless samuraiis rare. An actor who doesnt try or even wish to fit in, but confidently makes up his own voice as he goes along, is rarer still. And an actor who writes and paints as well as he plays, and passes up countless chances in film and TV to work on stage, is the rarest of all. Ogata was born in 1952 in the southern city of Fukuoka, went to Tokyo at 19 and soon met director Yuzo Morita, whos been his main creative partner ever since. This Beckettian pairthe tiger of a former actor, incapacitated in one leg and unable to move as he once did, and the chameleon who needs a longer eye to find the next branch or butterflyworked on several stage plays, then created their first program of one-character sketches in 1981. A new field of opportunity opened up after Ogata won the gold medal on a TV comedy competition, A Comedian Is Born. Hes been prolific ever since, acting mostly on stage and publishing collections of scripts and short stories. His usual program consists of half a dozen sketches, each five to thirty minutes long. The best characters in his growing repertoirethe cabaret manager trying to train an inept staff, the fake scout for a modeling agency, the nervous father who tries so hard to make his family enjoy their vacation that he drives them all up the shoji, the cheating husband who wants to break with his mistress, but hasnt the fiber to do itare all so cleanly chiseled, so utterly convincing that hes built a loyal audience, especially among younger Japanese who are bored with the usual electric toyshop of todays Japanese entertainment. .uf38c18b040f67d1bffdcd7f2b5788a28 , .uf38c18b040f67d1bffdcd7f2b5788a28 .postImageUrl , .uf38c18b040f67d1bffdcd7f2b5788a28 .centered-text-area { min-height: 80px; position: relative; } .uf38c18b040f67d1bffdcd7f2b5788a28 , .uf38c18b040f67d1bffdcd7f2b5788a28:hover , .uf38c18b040f67d1bffdcd7f2b5788a28:visited , .uf38c18b040f67d1bffdcd7f2b5788a28:active { border:0!important; } .uf38c18b040f67d1bffdcd7f2b5788a28 .clearfix:after { content: ""; display: table; clear: both; } .uf38c18b040f67d1bffdcd7f2b5788a28 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf38c18b040f67d1bffdcd7f2b5788a28:active , .uf38c18b040f67d1bffdcd7f2b5788a28:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf38c18b040f67d1bffdcd7f2b5788a28 .centered-text-area { width: 100%; position: relative ; } .uf38c18b040f67d1bffdcd7f2b5788a28 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf38c18b040f67d1bffdcd7f2b5788a28 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf38c18b040f67d1bffdcd7f2b5788a28 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf38c18b040f67d1bffdcd7f2b5788a28:hover .ctaButton { background-color: #34495E!important; } .uf38c18b040f67d1bffdcd7f2b5788a28 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf38c18b040f67d1bffdcd7f2b5788a28 .uf38c18b040f67d1bffdcd7f2b5788a28-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf38c18b040f67d1bffdcd7f2b5788a28:after { content: ""; display: block; clear: both; } READ: From the Bowery to Broadway: Lew Fields and the Roots of American Popular Culture EssayEarnest souls with heart and humor to spare Much of the fun is in the sheer simplicity of Ogatas act. He plays each piece with minimal props and furniture under plain, abstract lighting. At stage right are a coat rack, table and mirror where the actor changes, drawing a new character with a stroke of his comb and a change of his coat. Ogatas signature characters are the ones who never quite see how much of the quirky truth about themselves theyre giving away, whose honest efforts to solve bizarre problems with little or no help from anyone else reveal more loneliness and confusion than they imagine. These are earnest souls who find the heart and humor to keep going in a world that isnt really hostile, but does seem to get increasingly complicated and strange. Issey Ogatas characters may be typically Japanese, yet audiences in New York, and next spring in France and Germany, are about to discover that ordinary Japanese can be universally recognizable and lovableand far goofier than anyone imagined.

Bzyt Archtecture Essay Research Paper The greatest free essay sample

Bzyt Archtecture Essay, Research Paper The greatest of mediaeval civilisations was the Eastern Roman Empire. The Roman Empire was divided in 395. The Western half, ruled from Rome, was ruled by the savages in the fifth century. The Eastern half, known as the Byzantine Empire, lasted for more than over 1,000 old ages. The Byzantine Empire was one of the taking civilisations in the universe. Byzantine Architecture Is a assorted manner composed of Graeco-Roman and Oriental elements which, The signifier of the church used most in the West, a the long rectangular portion of the cathedral with the alter in it is supported on columns and an atrium appears in many illustrations of the 5th century in Byzantine. In the West this manner of constructing on occasion nowadayss similarities which are thought by some governments to be of Oriental origin # 8212 ; galleries over the side aisles, spirally channelled columns, and customss between capitals and arches. We will write a custom essay sample on Bzyt Archtecture Essay Research Paper The greatest or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Vaulted basilicas were made at a early day of the month in Constantinople. The domical manner, with barrel-vaulted side aisles and transepts is a favorite with the Byzantines. Many of the oldest basilicas in Asia Minor, every bit good as the Church of St. Irene, Constantinople, carried one or more domes. This type leads to the construction in a centralised handbill, octangular, or cross molded program. In ancient Roman times tombs and baths had this kind of program. These types of edifices can non be seen as merely Byzantium, because the Romans and Oriental besides used these sorts of programs. Even in Italy, the churches there were strongly influenced bu the many influences from the West and peculiarly from the Byzantine. In the church of St. Sophia, built by Justinian, all the chief signifiers of the early Christian churches are represented. A rotunda is enclosed in a square, and covered with a dome which is supported in the way of the long axis of the edifice by half-domes over semicircular rounded terminals of the edifice. In this mode a basilica, 236 pess long and 98 pess broad, and provided with domes, is developed out of a cardinal chamber. Then the domical church is developed to the signifier of a long rectangle by two side aisles, which are denied of their significance by the monolithic wharfs. In forepart of all this, on the entryway side, are placed a broad atrium with transitions and two anterooms. The colossal chief dome, which is hemispherical on the inside, flatter, or saucer-shaped, on the outside, and pierced with 40 big Windowss. The ancient system of columns has merely a lease giver significance, back uping the galleries which open upon the long rectangular portion of the chuch that has the alter in it. Light flows in through the legion Windowss of the upper and lower narratives and of the domes. The dome, with its great span carried on wharfs, arches, and pendentives, constitutes one of the greatest accomplishments of architecture. ( The pendentives are the triangular surface of which a round dome can be supported on the crests of four arches arranged on a square program. ) . The designers of St. Sophia were Asians: Anthemius of Tralles and Isodorus of Miletus. In other great basilicas, local influences had great power in finding the character of the architecture, e. g. the churches of the Nativity, of the Holy Sepulchre, and of the Ascension, built in Palestine after the clip of Constantine. This is still more obvious in the dearly-won ornaments of these churches. Their love of luster is shown in the stacking up of domes and still more in confronting the walls with slabs of marble, in mosaics, in gold and coloring material ornaments, and in the many-coloured marbles of the columns and other architectural inside informations. Nothing seems to uncover the character of Byzantine architecture so much as the absence of work in the higher signifiers of sculpture, and the alteration of high into low ornament by agencies of interlacing traceries, in which the qi selled decorations became flatter, more additive, and lacelike. Besides the anterooms which originally surrounded St. Sophia, the columns with their capitals recall the old-timer. These columns about constantly supported arches alternatively of the architrave and were, for that ground, reinforced by a block of rock placed on top and shaped to conform to the arch. Gradually, nevertheless, the capital itself was cut to the broader signifier of a abbreviated square pyramid, as in St. Sophia. The capitals are at times rather bare, when they serve at the same clip as customss or intermediate supporting blocks, at other times they are marked with monograms or covered with a web of carving, the latter transforming them into basketlike capitals. Flat ornamentations of flowers and animate beings are besides found. The fortress like character of the church edifices, the crisp look of the constructive signifiers, the chunky visual aspect of the domes, the basic grouping of many parts, these are all more in conformity with the coarser work of the ulterior period of the Byzantine. Two other types of Justinian’s clip are presented by the renovated church of the Apostles and the church of Sts. Sergius and Bacchus. Both churches are in the capital. It is a dome-crowned octagon with an exterior aisle. The former church was built on the program of a Grecian Cross with four equal weaponries with a dome over the crossing and one over each arm. During the period of the Macedonian emperors, Basil I and Leo VI, an upward tendency in political relations, literature, and art set in. The Grecian basilica, which is a elongated construction, barrel-vaulted and provided with one or more domes, is besides widely represented in this period, while the western signifier of basilica, with the wooden ceiling wasn # 8217 ; Ts used any longer. A type looking more often is the domical church program or the Greek-cross program. The Koimesis, or Dormitio, in Nicaea has a clear basilica program. The same with the church of the Holy Mother of God at Constantinople, dating from the 10th century, and of the churches of Mt. Athos. The church at Skripu in Boeotia, of the same period, has three naves each stoping in an apsis, but the dome crowns the center of the edifice as in the Greek- cross type. The outsides of these churches, which are normally instead little, are treated with greater attention and are artistically decorated with alternations of rock and brick, smaller domes over the anterooms, a richer system of domes, and the lift of these domes by agencies of membranophones. The insides are decorated really nicely. It seems that they could non make plenty in this regard. This can still be seen in the church of St. Luke in Phocis, at Daphni, in the Nea Moni at Chio, and others. In this period the perfected art of the capital becomes the theoretical account for the imperium every bit good as for parts beyond its boundary lines: Syria, Armenia, Russia, Venice, Middle and Southern Italy, and Sicily. For the West, it is merely necessary to advert the church of St. Mark at Venice. After its business by the Reformers in 1204, Constantinople partially lost its character and at the same clip the far-reaching influence of its communicating with Western states. There still remained four Centres of Byzantine art: the capital itself, Mt. Athos, Hellas, and Trebizond. The architecture of Mt. Athos presents the most faithful contemplation of the Byzantine manner. The theoretical account of the church of the monastery of Laura, belonging to the old period, is more or less dependably reproduced. A dome, supported on four sides by barrel vaults, stands straight over the center of the transept, which is terminated at either terminal by a unit of ammunition apsis. The existent architectural decorations are forced into the background by the dearly-won mosaics and which practically cover all available wall surface. The architecture of this period remained still. Bibliography the short history of the Byzantium Empire 1986 measure blackman

Free Essays on The Scientific Method And Its Relationship To Psycology

The Scientific Method and It’s Relation to Psychology â€Å"An approach to knowledge that relies on the collecting of data, generating a theory to explain the data, producing testable hypotheses based on the theory, and testing those hypotheses empirically.† (Morris/Maisto) After reading the definition for the term â€Å"scientific method,† my interpretation is the method brings order to the process of researching an unknown. Psychologists are everyday people who take their curiosity further than the average person, resulting in the need for organization and guidance. The scientific method is merely a road map that psychologists use to guide themselves on their trip through the mind. Throughout their journey, they have a number of ways to test these theories and make predictions on their outcomes. The psychologist starts off with a question and needs a guide to help him achieve his goal, the answer. The scientific method is where they will turn in hopes of a plan in their quest for the answer. What the method does is give the psychologist an outline to follow, but, as is with any outline, they must provide everything to complete the process. As the psychologist dissects his/her thoughts, they find answers, speculations as I call them, and need to research their thoughts. Researching is mentioned in the scientific method, yet categorized into a few methods of its own. There are proven methods of research which help the scientist support and even debunk their own theories. They could range from naturalistic observation, case studies and surveys, to experimental or correlational research. Once research has begun, the theories are tested and re-tested until proven to be true. As the process evolves, theories are created, strengthened or broken. Believing that the psychologist must be neutral in the interpretation of the data is theories test themselves. When researching anything, one must have some control over what they are doin... Free Essays on The Scientific Method And It's Relationship To Psycology Free Essays on The Scientific Method And It's Relationship To Psycology The Scientific Method and It’s Relation to Psychology â€Å"An approach to knowledge that relies on the collecting of data, generating a theory to explain the data, producing testable hypotheses based on the theory, and testing those hypotheses empirically.† (Morris/Maisto) After reading the definition for the term â€Å"scientific method,† my interpretation is the method brings order to the process of researching an unknown. Psychologists are everyday people who take their curiosity further than the average person, resulting in the need for organization and guidance. The scientific method is merely a road map that psychologists use to guide themselves on their trip through the mind. Throughout their journey, they have a number of ways to test these theories and make predictions on their outcomes. The psychologist starts off with a question and needs a guide to help him achieve his goal, the answer. The scientific method is where they will turn in hopes of a plan in their quest for the answer. What the method does is give the psychologist an outline to follow, but, as is with any outline, they must provide everything to complete the process. As the psychologist dissects his/her thoughts, they find answers, speculations as I call them, and need to research their thoughts. Researching is mentioned in the scientific method, yet categorized into a few methods of its own. There are proven methods of research which help the scientist support and even debunk their own theories. They could range from naturalistic observation, case studies and surveys, to experimental or correlational research. Once research has begun, the theories are tested and re-tested until proven to be true. As the process evolves, theories are created, strengthened or broken. Believing that the psychologist must be neutral in the interpretation of the data is theories test themselves. When researching anything, one must have some control over what they are doin...

Global Marketing Essay Example | Topics and Well Written Essays - 4000 words

Global Marketing - Essay Example Introduction The changing trends of the corporate world and effects of globalization have drastically changed the traditional ways of marketing and brand representation of a company. The term Global Marketing has become very familiar in the last few decades which explain that one great way of enlarging company’s sale is by expanding the brand globally. Gillespie, Jeannet, & Hennessey (2011) define that when a company has its operations limited to a single country, its strategies and focus plan is completely different as compared to when it expands to the global market. Tough, people around the world have different languages, cultures and believes, but there are similarities too and a company must know how to target these both these sides of the market. It is evident that a renowned company operating in one part of the world cannot expect the same number of sales and reputation in all parts of the world, due to the cultural and need difference. Expansion to a new region require s a great amount of principle money and other resources of the company. This could provide a company with a great platform for further expansion and increased sales, but can also left the company in despair. Gillespie, Jeannet, & Hennessey (2011) define that with the increased in world competition in almost every field and every product segment, it is more difficult for a brand than before to get visibility in the market (Gillespie et al., 2011). Purpose of the Report This purpose of this paper is to provide a product launch plan for Boost, a product of Nestle Company in Pakistan and analyze the potential implications for the brand in the company. This report will briefly discuss the environmental and social situation of the country, in order to examine the scope of the company to expand in Pakistan. This report will also highlight the market stability, economic condition and competitors in the country which will help in better picturing the future of the Nestle in the selected coun try, Pakistan. Scope This report is primarily based the information gathered from secondary sources related to the targeted product and market. Hence, the analysis done on this report will be based on the researcher’s own interpretation and understanding of the available data. Also, the findings of this report are confined to the Boost brand of Nestle Company and cannot be applicable to other Nestle brands or of any other company. The report will try to cover the social, cultural, political and environmental factors of the targeted market for Boost. This report will not include any statistical calculation of the trend of the food industry and findings will solely be based on observation and thematic analysis of the above mentioned factors. Limitations There are certain limitations of this report which are as under: 1. The report is based on secondary sources and there is a possibility of deviation of the report findings from the real scenario. 2. Since Pakistan is an emerging market, there has been less market research done on it, which limits the data available for the country. 3. Pakistan is a Muslim country and there are chances that the report fails to clearly interpret the religious impact of the community on their social life decisions. Background The Company Nestle is one of the leading food brands, having its market in more than 86 countries. It was founded in the year 1905 in Vevey, Switzerland and presently it enjoys the largest revenue than any of the

Managinh across cultures Essay Example | Topics and Well Written Essays - 2000 words

Managinh across cultures - Essay Example Corporations are currently enjoying the benefits of globalisation. Companies now have a large consumer base and a wide supply of labour. However, globalisation has resulted in a series of new challenges. Cultural conflict is one of the major challenges facing managers today. The issue of culture is a relatively modern problem arising from the rapid globalisation of societies. Therefore, managers are required to adopt effective cross cultural management style so as to reduce cultural conflicts and enhance business success. Cross cultural management is detrimental to the success of a business. As a management style, this new method enables managers to develop innovative means of handling intercultural communication. Moreover, cross cultural management enables companies to enhance their capacity to establish, develop and maintain their businesses in the constantly changing business environment (Velo 2011:3). Companies that effectively utilise cross cultural management enhance their position to profit in the business field. The complexity and challenges resulting from globalisation, managers need to comprehend how to work with other people and organisations around the world. Cultural competence is detrimental to the success of the business in the globalised world. There are various definitions of culture. Sigmund Feud defined culture as â€Å"The construction that hides the pulsional and libido-oriented reality governing a society (Velo 2011:3).† Herder defined culture as a way of being that members of a nation identify with. Kardurer contributed to the description by stating that â€Å"Culture is the psycho-characteristic configuration of the basis of personality (Velo 2013:3).† Hofstede’s definition of culture states that â€Å"Culture involves the mental programming of the human spirit that prohibits distinguishing of members of one category in comparison with members of another category† (Velo

Airline and Airport Management: Motivation Theories

Airline and Airport Management: Motivation Theories Introduction This report will analyse the changing world of work and how it has changed a lot recently. The writer will also examine the trends and issues that have affected and may affect the aviation industry both present and in the future by using real world examples, theories to approach a valid conclusion. Motivation Theories Maslows hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper. A Theory of Human Motivation, which he subsequently extended to include his observations of humans innate curiosity. Understanding what motivated employees and how they were motivated was the focus of many researchers following the publication of the Hawthorne Study results (Terpstra, 1979). Five major approaches that have led to our understanding of motivation are Maslows need-hierarchy theory, Herzbergs two- factor theory, Vrooms expectancy theory, Adams equity theory, and Skinners reinforcement theory. According to Maslow, employees have five levels of needs (Maslow, 1943): physiological, safety, social, ego, and self- actualizing. Maslow argued that lower level needs had to be satisfied before the next higher level need would motivate employees. Herzbergs work categorized motivation into two factors: motivators and hygienes (Herzberg, Mausner, Snyderman, 1959). Motivator or intrinsic factors, such as achievement and recognition, produce job satisfaction. Hygiene or extrinsic factors, such as pay and job security, produce job dissatisfaction. Vrooms theory is based on the belief that employee effort will lead to performance and performance will lead to rewards (Vroom, 1964). Rewards may be either positive or negative. The more positive the reward the more likely the employee will be highly motivated. Conversely, the more negative the reward the less likely the employee will be motivated. Adams theory states that employees strive for equity between themselves and other workers. Equity is achieved when the ratio of employee outcomes over inputs is equal to other employee outcomes over inputs (Adams, 1965). Skinners theory simply states those employees behaviours that lead to positive outcomes will be repeated and behaviours that lead to negative outcomes will not be repeated (Skinner, 1953). Managers should positively reinforce employee behaviours that lead to positive outcomes. Managers should negatively reinforce employee behaviour that leads to negative outcomes. Organisational Culture When together all employees or the group of people work to achieve the organisational goal, the organisations are become operational and successful. Therefore, organisational change is possible only when employees of the organisation understand the need for change, buy-in the idea of change, are motivated towards the change, and express their interest (McGuire D. Hutchings K., 2006; Beer M. et al, 1990). Other researchers (e.g. Tichy, 1983) acknowledge the frustration that managers feel when their organisations do not respond to elaborately analyzed plans, where there is a lack of interaction between decision and action. Teamwork Teamworking also offers the employees the opportunity to meet their social needs, as identified by Maslow. (Surridge, M., Gillespie, A. p199) When working in teams there are many people that may have different views and opinions, also not forgetting personalities. Different views are not a problem as such but the expression of views can be a problem. Many people unintentionally may say or do things that may affect certain members by making them upset or even generally uncomfortable. Good communication does not indicate being able to stand on stage and just tell the public a message. Leadership is about having a set of values and believing in them, but it is also having foresight, knowledge and intuition, especially about people. Leaders can not expect others to believe in them if they do not believe in themselves. (Malpas M., 2006 cited by Porter K. et al, 2006) Leadership is about listening to people, supporting and encouraging them and involving them in the decision-making and problem-solving process. (Levine S. and Crom M., 1994, cited by Holbeche L., 1998) The Four Basic Leadership styles: Autocratic This is often considered the classical approach. It is one in which the manager retains as much power and decision-making authority as possible. The manager does not consult employees are they allowed to give any input. Employees are expected to obey orders without receiving any explanations. The motivation environment is produced by creating a structured set of rewards and punishments. Bureaucratic leadership is where the manager manages by the bookÂÂ ¨ everything must be done according to procedure or policy. If it isnt covered by the book, the manager refers to the next level above him or her. This manager is really more of a police officer than a leader. He or she enforces the rules. Laissez-faire The laissez-faire leadership style is also known as the hands-offÂÂ ¨ style. It is one in which the manager provides little or no direction and gives employees as much freedom as possible. All authority or power is given to the employees and they must determine goals, make decisions, and resolve problems on their own. Democratic The democratic leadership style is also called the participative style as it encourages employees to be a part of the decision making. The democratic manager keeps his or her employees informed about everything that affects their work and shares decision making and problem solving responsibilities. Communication Skills According to Stephen Covey, communication is the most important skill in life. This is no less true for managerial efforts to invest everyone from the total corporate environment toward change, in these demanding times, on behalf of their organisational life (Kotter, 1993, 1996, p. 3 and Mainelli, p. 1). Managements ability to generate trust in the sensibility of their vision- the power of which can only be unleashed when those involved in an enterprise or activity have a common understanding of its goals and direction- including employees and customers (Miller p. 219 and Kotter, 1996, p. 85). Waltslawick et al. conclude: 1. Meanings are not transferred- they are created in the minds of the perceivers, 2. Anything is a potential message, 3. The message perceived is the only one that counts, 4. Interpersonal messages have content and relational components, 5. Communication interaction can be either symmetrical or complementary, 6. Effective communication is hard work (Axley, 1996, pp. 53-63). More over (Daly et al., 2003) Internal communication is important in communicating change. Others focus on the constructional phases of change, where communication is vital to mutual understanding of the problems organisations have to face in order to meet the challenges, and need to change (Bennebroek Gravenhorst et al., 1999). Technology in the workplace Technology in the 21st century has advanced in many ways, people in many organisation use technology to work and communicate. In todays society people dont like to wait to get checked or served, this could include paying bills, topping up payment cards, shopping etc. The writers own workplace at the airport bmibaby have brought 10 new kiosk machines where passengers can check themselves in, this is more useful for passenger who are carrying hand luggage only and can check in at the machines and prints of their boarding pass and head straight to departures without even queuing up for the check in agent to check them in. Work Related Stress The writer works with airline bmibaby at the airport is most definitely stressful. As the writer own personal experience in everyday work a lot goes on at work, staff have to work together as a team making sure that everything is done on time and passengers are correctly checked in and board the flight on time without causing any disruptions. Alternatively, increased flexibility, responsibility, and learning opportunity in todays workplace may offer workers greater potential for self-direction, skill development, and career growth, leading to reduced stress and increased satisfaction and well being. Assessed online www.direct.gov.uk/work_related_stress PESTEL ANALYSIS The PESTEL framework categorises environmental influences into six main types: political, economic, social, technological, environmental and legal. (Johnson and Scholes, 2002) BMIbaby PESTEL Analysis (P)olitical EU expansion Severe security measures and restrictions Climate protection charge French government support for national carriers New EU regulations (E)conomic Fuel price increases EU expansion Europe: cars and taxi hires (S)ocial Increasing travelling lifestyles Increasing business travels Market increase (T)echnological Technology expansion Low fuel consumptions Internet competition Internet online sales (E)nvironmental Noise level controls Green house carbon emissions (L)egal Allegations of misleading advertising Illegal subsidies from airport Conclusion For effective change management process, good communication between management and staff is imperative. In order to keep competitive advantages and to minimize fundamental effects of political and economical disturbance, the continuous change is required but this should be taken place with the involvement of each and every member of staff. In the process of decision making, if employees are taken into confidence and are convinced about the required change while taking them on board in decision making process, they would as a part of change management process adhere and admire the change. On the other hand, if they are left disconnected and arent motivated about this change process, subsequently their spirit and enthusiasm will go down. List of References Dale, G., (2007) Btec National Travel and Tourism Book 1. Oxford, Heinemann Directgov Workplace Stress http://www.direct.gov.uk/en/Employment/HealthAndSafetyAtWork/DG_10026604 Fyall, A and Morgan, M (2009) Marketing in the Travel and Tourism. Oxford, Heinemann Page 88-90 Holbeche L. (1998), Motivating People in Lean Organizations, Oxford, Butterworth-Heinemann. Nicholson, I., (2001). Giving Up Maleness: Abraham Maslow, Masculinity, and the Boundaries of Psychology. History of Psychology, 2, 79-91 http://www.essortment.com/all/leadershipstyle_rrnq.htm Porter K., Smith P., Fagg R, (2006) Leadership and Management for HR Professional Leadership and Motivation at work Skinner, B. F. (1953). Science and Human Behavior. New York: Surridge. M., 2005. AS Business Studies. 2nd edn. London: Hodder Arnold. Trade Unions, 2010 Available at: https://www.tuc.org.uk/tuc/unions_main.cfm Turban, Efraim (2002), Electronic Commerce: A Managerial Perspective, Prentice Hall, Vroom, V. H. (1964). Work and motivation. New York: Wiley. Wahba, M.A. Bridwell, L. G. (1976). Maslow Reconsidered: A Review of Research on the Need Hierarchy Theory. Organizational Behaviour and Human Performance 15, 212-240

Arachne EC

Earache From Ovoid's Metamorphoses, Earache remains a relevant myth in all its forms. The Myth of Earache provides both a spiritual almost religious moral baseline as well as an origin for a common household creature. In the myth, Earache- a talented weaver, challenges the weaving skills of Palls (also known as Athena). Intrigued, Athena weaves her tapestry and â€Å"Earache weaves hers in reply'. (Book VI: 103-128, http:// Ovid. Lib. Virginia. Due/trans/Metamorphose. HTML). Even Athena has to admit that Earache is the greatest weaver and in anger ruins her tapestry.Earache in shame kills resell, and is resurrected by Athena to live her life as a spider so that she can continue to weave. (Book VI: 129-145) This myth serves several purposes specifically to Greek culture. Firstly, it reminds those who revere the Greek Gods; that they are not only all powerful but that they have the same nature as humans do. Athena is human in the sense that she is jealous of the work of Earache. She t hen returns from Jealousy to show Earache compassion and love by resurrecting her to weave forever. In a religious way is an example of the condemnation of suicide within organized religion.All religions address suicide differently, but nevertheless it is addressed. The other common theme being that those within religious stories that choose to challenge a God/ Goddess in any way, never come out triumphant. It reminds those reading that the Gods are all powerful and always will be. This myth also creates an origin story for the word â€Å"arachnid† for spiders, a household creature. This helps the myth survive and makes it relevant to cultures across the world including my own, linking something that everyone knows, and everyone has seen to an origin and a person.Suddenly, those scary eight-legged little monsters are a piece of a woman's soul. They weave for the woman that bore them. When a small child is about to squash the spider and their loved one stops them and tells the m the story of Earache. The creature that Earache is turned into, directly reflects her as a woman. Firstly, the talented weaver is resurrected as a creature that weaves to survive. Secondly, after she has hung herself to end her life, she is turned into a creature that hangs onto the material that extends her life. She must now live from the art that caused her to take her own life.Besides teaching readers an example of hubris, the story teaches the importance of not boasting. When Athena is warned of the young woman's challenge, she gives her a last chance to learn some humility. The woman continues to boast and ignores the ominous warning. The practical piece of this myth is that it would be, could be told to children because it teaches so many warnings. It is fairly easy to imagine the matriarch or patriarch of the family sitting down the small proud child and telling them the story of Earache, and letting their eyes brighten as they relate and understand the story in all its po wer and meaning.The reason most myths and stories remain in a culture is usually centric to religion. Nearly every culture on the planet has some form of organized religion. The reason that stories linked to religion carry on, opposed to others is that they draw people together. These ideologies are passed among family members, on through generations and create links between families. This is part of the reason that other stories, not religiously based do not survive. They remain in families, changing over time, never chronicled and decomposing slowly over time.Build a big enough religious following and your stories will live forever. I find many of these stories including Earache's fascinating but slightly dramatic. Killing yourself over a ripped tapestry is a bit over the top. The phrase â€Å"crying over spilt milk† comes to mind. I understand the stories purpose as a lesson but wonder whether there wasn't a less severe way to get the point across. This specific story will live on because its namesake creatures are a household critter. I wonder if people see spiders and think â€Å"if only Earache wouldn't have challenged Athena.

Maeketing Plan for Batik Products

Understand the role and function of marketing in a variety of market and organizational contexts. ? Critically evaluate and utilize marketing research data and methods to a given market situation. ? Understand and apply the principles of organizational and environmental audits to inform marketing strategies, decisions and objectives. ? Develop and justify a marketing plan and mix for a given target market. You have been just appointed as International Marketing Manager by a local Sri Lankan firm that is aspiring to take the Company to the international market to take advantage of growth opportunities.Your Managing Director is also concerned about the limited growth potential of your market (Sri Lanka). Your main task, as defined by your Managing Director, is to propose an International marketing plan to enter the most potential market i. e. that offers the greatest growth potential in the next two years. Your key task Propose an International Marketing Plan to take your Company to an overseas market of your choice.Critically justify your recommendations by providing clear justification for selection of markets to enter on a priority basis. 1. You will need to conduct a critical market analysis using relevant facts and figures. You will need to quantify the market potential or potential of the overseas marketing opportunity using facts and figures. (20 marks) 2. Use Segmenting, targeting and positioning elaborate how you intend to provide competitive advantage for your brand in the overseas market of entry. (40 marks) 3.Critically elaborate how changes in the marketing environment in your chosen market of entry (relative to your home country) will affect your Company and how you recommend changing or adopting your marketing mix to take advantage of the opportunities in the selected market? (20 marks) 4. Critically provide a profitability forecast for your marketing plan. Clearly indicate implementation dates, and budget requirement to deliver on the marketing ob jectives you will set as part of your marketing plan for the next two years. (20 marks)

The Tragic Hero Of Antigone By Sophocles - 1075 Words

In the words of the Greek philosopher Aristotle, â€Å"A man cannot become a hero until he can see the root of his own downfall.† Thus, according to Aristotle, the tragic hero must be able to discern how his actions caused his demise. The tragic hero has a tragic flaw, known as hamartia, recognizes that this flaw contributes to his misfortune because of an error in judgment, but is nonetheless deserving of sympathy. Creon, the hero of the drama Antigone by Sophocles, fulfills this definition. He exhibits hubris, his flaw of excessive pride, comprehends how this flaw has caused his suffering despite his good intentions, and is ultimately worthy of the reader’s sympathy. Creon’s excessive pride leads to several mistakes on his part, as well as his downfall as a leader. He creates a law of the state that goes against the law of the gods. Creon, the king of Thebes, decrees that Polyneices shall not be buried or mourned because he deems him a traitor to the state. Although the gods deem that all men should be properly buried, Creon avers, â€Å"Polyneices, I say, is to have no burial: no man is to touch him or say the least prayer for him; he shall lie on the plain, unburied; and the birds and the scavenging dogs can do with him whatever they like† (169 - 172). Antigone defies this decree because she holds the laws of the gods above that of the state. Antigone declares to Creon, â€Å"Your edict, King, was strong,/ but all your strength is weakness itself against/ The immortal unrecordedShow MoreRelatedThe Tragic Hero Of Sophocles Antigone1835 Words   |  8 Pagesbecome a hero until he can see the root of his own downfall.† Ari stotle believed that a tragic hero was one who was noble by nature yet endowed with a tragic flaw or hamartia. This hero is oftentimes more dignified than us average people, but his/her* personality and character traits make their stories relatable. Over the course of his life, different virtues are revealed, but they eventually exhibit an imperfection which leads to his inevitable downfall. In Sophocles s tragic play of Antigone, Oedipus’sRead MoreThe Tragic Hero Of Sophocles Antigone876 Words   |  4 Pagesunlike figures found in mythology with such tales as Sophocles’ Antigone.They do what they believe is beneficial or right despite the adversity they will meet. Sometimes their fight results in their death. This is true not only of Antigone, but also of Abraham Lincoln. While Abraham Lincoln may not be considered a tragic hero he is similar to Antigone because both were fulfilling a divine order. Antigone is the title character of Sophocles’ Antigone. She is the daughter of Oedipus, who coupled withRead MoreThe Tragic Hero Of Sophocles Antigone1056 Words   |  5 Pagesthe title of tragic hero in the play Antigone Author by Sophocles. I would like to start off by saying that it will be very challenging for me to have the passion that I usually have. But I will still stand in front of you. As I said before I am here to argue the title of tragic hero in the play Antigone. I could see that some of you are confused by the word tragic hero. No need to concern for I will tell you. The great Aristotle was one of the earliest men who defined a tragic hero. His descriptionRead MoreThe Tragic Hero Of Sophocles Antigone1805 Words   |  8 PagesOne of the authors at the forefront of Greek tragedies was Sophocles. One of Sophocles most famous pieces of work is, Antigone. Written in 440 B.C in Athens, Greece, Sophocles uses this play to dramatize a series of events that unfold s when pride becomes more important than loyalty to family. Controversy still remains today of whom the tragic hero of Antigone is, but some scholars believe that Antigone herself is the tragic hero. Antigone goes past conventional expectations to stand up for her brotherRead MoreSophocles Antigone - The Tragic Hero1306 Words   |  6 PagesThe Tragic Hero in Antigone Being a human incorporates drama. It is part of living in society, and often inevitable. In theatre, successful drama plays use timeless issues that can still be found present in most civilization. Amongst the seven Sophocles’ plays that managed to survive 25 centuries in complete form, lies one of the most famous tragedies in human-history, Antigone. The main controversial conflict in this historically-influential play is the importance of divine law versus man-madeRead MoreThe Tragic Hero Of Sophocles Antigone1521 Words   |  7 PagesAn Aristotelian tragic hero is a literary character who makes a judgment that ultimately leads to his or her own destruction. An example of a true Aristotelian tragic hero is Creon from Sophocles’ play, Antigone. Creon is the tragic hero because he goes through the five stages of a tragic hero which leads to his destruction. His tragic flaw is him being afraid to admit that he has made a mistake. He is too proud of his power and his a bility to make laws which leads to his son and wife committingRead MoreThe Real Tragic Hero Of Sophocles Antigone3370 Words   |  14 PagesCarlberg English 102 9 December 2014 The Real Tragic Hero in the Play Antigone A tragic hero according to Aristotle is someone who is of high nobility, and has a major internal character flaw. That flaw will eventually by the characters ultimate demise which is most likely death. If their demise doesn’t end in a death the tragic hero usually goes through a catharsis. The most common flaws of a tragic hero are hubris, pride, and stubbornness. Tragic heroes can be found throughout most tragedy themedRead MoreThe Tragic Hero Of Sophocles Antigone Essay1357 Words   |  6 Pagesdraws on the emotions of the audience is to get them to relate to the tragic hero, and that is why it was so important for a tragedy to have a proper one. Antigone features the perfect example of a hero in a tragedy. In Antigone, King Creon is the tragic hero since he is adherent to a moral mean, he is life-like, he exhibits a tragic quality which results in a plot reversal, and ends in a moment of lament. Creon is the ideal tragic hero, since he’s morally upstanding but not blameless at the same timeRead MoreEssay on Creon as the Tragic Hero of Sophocles Antigone997 Words   |  4 PagesCreon as the Tragic Hero of Sophocles Antigone   Ã‚  Ã‚  Ã‚   Who is the true tragic hero in Sophocles Antigone?   This question has been the subject of a great debate for numerous years.   Equal arguments exist that portray Antigone as the tragic heroine in the play and Creon as the tragic hero.   Aristotle, in his study of Greek drama entitled Poetics, provided the framework that determines the tragic hero of a work.   Though Antigone definitely possesses the characteristics and qualities thatRead More Creon is the Tragic Hero in Sophocles Antigone Essay627 Words   |  3 Pages Creon is the Tragic Hero of Antigone nbsp; When the title of a play is a characters name, it is normally assumed that the character is the protagonist of the play. In Sophocles Antigone, most people probably believe Antigone to be the tragic heroine, even after they have finished watching the play. It may be argued, however, that Creon, not Antigone, is the tragic character. When we examine the nature and concept of the Greek Tragedy and what it means to be a tragic character, it becomes